The three “R”s of Customers Satisfaction – Retention, Related sales and Referrals – is a key topic for retail businesses in today’s market.
If your business is struggling to compete with online competitors, then you need to keep your customers happy.
These are the top three things you can focus on and implement into your business to improve customer satisfaction, increase retention and drive related sales.
Customer satisfaction is one of the most important elements to your bottom line, affecting many areas of your business such as employee retention, store traffic, and word of mouth advertising to name just some.
Ensuring customer satisfaction can be difficult in today’s fast-paced world, with online research and delivery options creating a competitive market that keeps customer expectations high.
There is always a way to improve your customer experience.
When considering customer satisfaction, many businesses focus only on the initial sale. However, there are three “R”s to customer satisfaction; retention, related sales, and referrals. Retention refers to the customers that actually buy from you again and again. If a company can make sure these customers are satisfied with their service they will be happy to return time and time again. Related sales occur when you sell an additional product or service to your customer after their initial purchase; this is a great way to get repeat business and make more profit. Finally, referrals come in so many shapes and sizes including recommendations over social media and word-of-mouth advertising through friends, family members, and colleagues.
What are the most successful tips for improving the satisfaction of your customers and turning return customers into loyal advocates? Share your thoughts.
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